Why Buying A Sobha Home Now Was The Best Decision They Made?
January 30, 2018
When Rajat and Shruti threw a party last week to celebrate the booking of an apartment, their friends and family thought it was perhaps not a prudent decision.
2017 was a year of huge upheavals, with newspaper headlines announcing almost all through the year about the not so good real estate market. Less were buying. Demonetization tightened liquidity, lending rates to builders shot up, GST increased rates; builders were cash crunched, resulting in huge delays in completion of projects or worse cutting corners in terms of quality. RERA in trying to bring transparency further highlighted the uncertainty of the real estate industry. So, why buy now?
But what Rajat and Shruti showed to us, proved that though most of the factors above were true, it did not affect the companies which are accomplished and quality conscious with unrelenting focus on delivering (RERA or no RERA!). On top of that they showed us a recent newspaper headline that said ‘Sobha’s Q3 2017-18 sales bookings jump 92% to Rs. 751 crore.’ How is this possible?
The answer was simple. Sobha did not have to do anything different to push sales; they just continued to do what they have been doing for the last 30 years – an unshaken belief and pursuit of highest quality, customer-centric approach, robust engineering, in-house research, uncompromising business ethics, timeless values and transparency in all spheres of business conduct – making it the most trusted and preferred real estate brand in India. The company has an impeccable track record in terms of timely execution and on-time delivery. In fact, with their model of backward integration wherein they make some of the building components used in their construction in their own manufacturing facilities and using advanced building techniques such as precast concrete, they have set records for handing over projects on time, every time.
International or world-class are not just adjectives used by Sobha but are their actual delivering standards; the number of awards by not just the industry, but voted by consumers themselves is proof of Sobha’s work. The company has gathered over 170 awards including Top Brand of Indian real estate sector for 3 consecutive years, top honors in India’s first ever Real Estate Best Practices audit report, based on the parameters of execution, consumer connect, transparent deals, care, communication and desirable practices, EPC World award 2017 in the category Outstanding Contribution in Real Estate, Best Professionally Managed Company, to name just a few.
‘But the best of all, have you seen the plans of Sobha City in Gurgaon?’ Shruti asked. Luxury apartments with 2 club houses, over a dozen sport facilities, resort style swimming pool, all in 39 acres of space on one of the best locations in NCR – the Dwarka Expressway Way. “One site visit & an interaction with the Sobha representative and we were not only impressed with The Sobha Way of constructing quality homes but were also convinced on our choice of brand.” recalls Rajat.