MICE Tourism To Dazzle Dwarka With Over A Million Footfalls Per Annum!


MICE?  What’s that Dad?  I looked at my 14-year old reading the newspaper, in surprise and slightly worried. I am constantly lamenting the lack of reading habits in Arushi, but has her vocabulary dropped so bad? She continued reading from the paper, ‘Development of the Dwarka ECC  is estimated to contribute more than one million international delegates in MICE tourism per annum.’

Phew! I was ecstatic – for a number of reasons. One, Arushi was reading the newspaper, two, the news itself was great news.  My company deals with manufacturing & export of automotive parts, and taking part to showcase our products in exhibitions is a big part of our marketing promotions.  The Pragati Maidan in Delhi is pretty much the only place where such large-scale events can be organized.

Dwarka ECc

MICE, as I then explained to Arushi was an acronym for Meetings, Incentives, Conferences and Exhibitions, and plays a huge part in promoting industry, commerce, trade and tourism in any country.  My colleagues and I often travel to Japan, Germany, UAE and US for conventions and we are taken aback at the size and facilities of the convention centers there, and discuss how such a facility in our country can boost trade and tourism exponentially. So, the news that the government has finally planned an Exhibition-cum-Convention Centre (ECC), that too right next to Gurgaon in Sector 25, Dwarka, was great news. Worldwide, around 400,000 events and exhibitions take place every year of which very few take place in India. This can change that drastically.

The proposed Centre, according to the article, was going to be a massive 9 lakh sq. m. world class Exhibition-Convention Centre (ECC) that would comprise exhibition halls, convention centers, banquet halls, auditorium, arena, financial centre, hotels, F&B outlets and retail services.


The fact that it would be located in Dwarka is advantageous in many ways. Being close to the airport, it is beneficial to international tourists; it is easily accessible from Gurgaon through the Dwarka Expressway (DEW), which also leads to the industrial sectors of Manesar and Bhiwadi; and there is metro connectivity, which makes it easy to travel to and from Delhi and best of all a breezy drive from my Sobha home on the DEW.

So, thank you Arushi for bringing me such wonderful news.

To know more about Sobha City, just 15 minutes from Dwarka ECC, visit


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