SOBHA RETAINS THE NO. 1 TITLE, YET AGAIN.
July 7, 2017
With its commitment to deliver quality products built to perfection and delivered on time, Sobha has been honoured yet again. In a rare accomplishment, it has been declared as the top brand of Indian real estate sector for the 3rd consecutive year by the Brand X Report 2016-17, an annual study conducted by Track2Realty.
This is a rare accomplishment – the first HATTRICK of brand leadership by any real estate player in India so far. This in-depth Brand Perception Audit Report recognises Sobha as the – Top National Realty Brand Across Asset Class in India and the Top National Realty Brand in Consumer Confidence Index.
In addition, and not surprisingly, the report also recognises Sobha as the Number 1 Real Estate Company in the top-of-the-mind recall of the NRIs. A global survey was conducted amongst NRIs, to gauge their understanding about the trust quotient of Indian real estate, and after an in-depth methodology, they placed Sobha at the top for having top-of-the-mind recall value. (The NRIs from the US, UK, Middle East, South Africa, Canada, Australia, New Zealand, Malaysia, Singapore and Mauritius participated in the survey.)
Sobha also secured Number 1 position in BRAND DISRUPTION category for its CSR efforts. The significant features of Sobha’s CSR initiatives include specialisation in education, healthcare, old age care, vocational training and women empowerment guided by its Founder Mr PNC Menon, who has pledged to donate half of his wealth to CSR activities.
It is worthwhile to note that Sobha has exceeded the CSR budget of mandatory spend of 2% and its CSR initiatives started much before it was legislated, the foundation of which lies in Sobha’s understanding and empathy towards the needs of the society.