“If It Is Not Approved By Our Chairman, We Do Not Handover.” The SOBHA Way Of Achieving Impeccable Quality!
May 4, 2019
It was SOBHA’s conviction to create world-class projects in India that brought forth the culture of zealous attention to details. What started with a single landmark project to transform the way people perceive quality, today 436 projects later, is a brand trusted for perfection. The difference was always in the finer details.
We believe that it is our focus on finer details that helps differentiate us from others and adds a premium to the value we provide. Quality control and assurance processes in SOBHA are like a devotional ritual and religiously practiced. A multilayered quality monitoring and inspection process headed by German experts is in place to guarantee the highest quality of end product.
To illustrate our flawless handover of a SOBHA home, the Chairman of SOBHA Limited, Mr. Ravi Menon himself inspects every completed residential project meticulously, before it is approved for handed-over to customers. He does it at dawn. It’s an inconvenient time for many, but Mr. Ravi Menon believes he gets to understand how the apartment would look both in the night and in the daylight.
An average inspection of a residential tower takes about 5 hours. Mr. Ravi Menon starts from the common amenities such as corridors, staircases, basements, electrical rooms, clubhouse and swimming pools. Then he walks down from the terrace and inspects at least two random apartments on every floor. He looks at the finishing details, whether they are perfect, whether the doors are opening properly, tiles are placed at correct angles, and even whether the water pressure in the taps is right.
“This fastidiousness explains why SOBHA has been No.1 in independent property consultancy Track2Realty’s annual rankings of India’s developers. It has been No.1 in the best practices survey since the rankings started two years ago. And it has held that position in the past four surveys on perceptions about builders’ brands.”
(An excerpt from an article published in Times of India)