India’s Most Admired Real Estate Developer, SOBHA Is Now A Harvard Case Study.
November 23, 2019
Accolades to SOBHA, as its signature quality of homes continue to set industry benchmarks globally. After being the only Indian real estate company to be featured in the Global Growth Companies (GGC) list by World Economic Forum (WEF) and being recognised as the most admired real estate company of India for five consecutive years, SOBHA now has a place in Harvard Case Studies.
Business schools take pride in studying real life. The heart of a business education is a case study asking how a business decision worked or failed. Case studies written up at Harvard Business School are used all over the world.
The rare approach of SOBHA’s backward integration business model has been recognised by Harvard Business School (HBS) as a Case Study as part of HBS Case Collection. It is a proud moment for SOBHA that the student community of one of the best B-Schools of the world is studying SOBHA’s quality driven approach as a benchmark for their program. This case study reinstates SOBHA’s vision of ‘transforming the way people perceive quality’.
The case study of SOBHA focuses on the implementation of backward integration in Indian real estate industry and its replication in the middle east by SOBHA. It also covers the aspect of sustainability of such a model in today’s competitive times and the right strategy that needs to be devised to be able to maintain quality and costs.
From design to execution, concrete products to metal works, and interiors to home furnishing, SOBHA’s in-house expertise allows them to create the best quality homes, with absolute consistency. A thorough understanding of every block of real estate value chain fortified by decades of experience of executing them in-house gives SOBHA a complete control in every aspect of the business. Their backward integration stands as a testament for their investment in quality having developed the skilled team of personnel, empowered to provide the customers with the best possible residences worthy of being called a SOBHA Home.