Sobha ranked No. 1 in ‘Buyer’s Vote of Trust’
January 30, 2017
Seven out of 10 customers have said that they were happy to be repeat customers of Sobha. That’s the highest accolade a builder can receive and means much more than any award that it can get.
In times when the real estate industry is plagued with challenges of delayed delivery, quality issues and financial problems, the buyer ends up often bearing the brunt, leading to a high degree of dissatisfaction and grouse against the builders. Against this scenario, when buyers express utmost satisfaction and trust in the builder, it says a lot.
In a recently concluded survey by independent Delhi-based research center and think-tank group Track2Realty, a study was conducted on 100 builders, focusing on the parameters of practice, process, perception and performance, using responses by 10,000 customers.
The survey comprised a fairly wide and deep study that evaluated companies from different cities and included parameters such as the companies’ market size, market impact, market differentiation contribution, investors’ choice and public perception, apart from best practices. Other parameters included market depth, care, employer, communication, and desirable practices.
Sobha ranked highest in six parameters, including transparent deals, consumer connect, communication and care. The report concluded that Sobha was the only developer with a backward integration model for quality control and topped the table on public perception and brand satisfaction. Its debt-equity ratio and borrowing cost were also better than the corporate benchmark of listed companies.
Sobha is no stranger to accolades and awards. As one of the most well-respected brands in the real estate sector not just in India but also in international markets, Sobha has many distinctions to its credit. Sobha has since its inception in 1995, built a reputation for impeccable execution and on-time delivery track record. The word ‘Quality” features as the only aim in both its vision and mission statements, reinforcing the company’s uncompromising commitment towards it. No empty promises there as Sobha has time and again proven by delivering its promises. As stated earlier, the company ensures quality by manufacturing some building material and components such as precast concrete blocks, pavers and doors and frames in its own factories, pioneering the backward integration model in the real estate sector. The company has also been able to ensure delivery of some of its projects much ahead of time using this methodology.
By winning the accolade this year, Sobha continues its spree of collecting top honors and awards, which it has done almost every year, the past few years, reinstating its position as the No.1 builder in India. And the No.1 builder in the minds of the consumers.